Paula’s Choice

#choosethefight

Paula’s Choice, a results-driven skincare brand, launched their Good Fight initiative, a campaign to celebrate women in all walks of life empowering other women. To get the word out we partnered with 75 micro influencers from all over the country, to share emotionally accessible stories of challenge and triumph. The results were overwhelmingly positive and inspirational, with high-levels of engagement for each influencer. The Good Fight influencer program resulted in 42,000 likes and 1,900 comments, and generated 2,200 new Instagram followers for Paula’s Choice.

Client
Paula's Choice
Industry
Skincare
Services
Influencer, Public Relations, Events
It takes serious COURAGE to stand up for what you believe in and not remain silent. I used to think being KIND translated as becoming someone’s doormat and accommodating another’s wishes - no complaining, good attitude, and with a smile. 😂😆😬 That former chronic people pleaser has learned that it is MOST kind to share what you truly believe in - and still allow others to speak their truth.  Sharing your opinions while still respecting someone else’s perspective. 💝An example of mine is when someone “tells” me my reality vs. asking questions and each time, I have to speak up to make my truth known. Honestly, it can be exhausting, but each time I speak up for myself, I value myself a little more. I gain confidence in who I am and what I believe. Big or small, what would courage look like for you?  #ChooseTheFight paulaschoice #sponsored

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You know those moments when you want to go after those goals, but then you overwhelm yourself with thoughts and don’t know which route to take? It’s happened to me quite a lot. Being afraid to start school all over, starting fresh, being a single mom again, working on blogging, dealing with anxiety, etc. My mind was going crazy but that’s where the #courageovercomfort came in. I knew I had to be strong for not only myself but for my son. Sometimes you just have to take that leap and go for it because after all, we’re much stronger than we think. Now I’m improving and slowly but surely, reaching my goals 🙌🏼 it’s not easy, but it’s achievable and I’m damn proud of how far I’ve come and have yet to go 💪🏼 this shirt from paulaschoice gave me a good reminder to keep being optimistic throughout the obstacles 💥 #ad #ChooseTheFight #sisepuede

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Whenever someone asks me for advice, no matter what it is, it always comes down to stepping out of your comfort zone. And while that’s terrifying 99 percent of the time, it’s always worth it. When I was 13 I had my gallbladder removed and that was supposed to solve my stomach pain. Long story short, it didn’t. Doctors either made me go through extra surgery just to see what might be the case or just said it was probably stress and would eventually go away. For a long time I thought, they’re the experts, I wont question them. But sitting in my nutrition class senior year in college - learning about the digestive system it all clicked. I finally had so many questions to ask the doctors that I knew could lead me in the right direction to be pain free, but it was terrifying to speak up to someone who is the expert. But i’m so glad that I did - because when I starting bringing my questions to the table, we were able to have more of a conversation and dig deeper to what was going on rather than the standard “it just hurts.” Years later I’m totally pain free and have been able to heal my stomach pain through diet changes and learning to listen to my body better.I wouldn’t have gotten there if I hadn’t had the guts to bring in questions to the expert.That’s why I chose to participate in #ChooseTheFight for paulaschoice, because the reminder to choose courage over comfort is what truly betters our lives.#sponsored

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Courage over comfort - when I could have been in my own little world of being different but I chose to start a blog 5 years ago & share my world with you all. Who knew stepping out of my comfort zone would result in where I am today, courageous, confident, & a creative 🖤 #ChooseTheFight #Ad #Alhamdullilah paulaschoice • • • • • • • #ootd  #houstonblogger #htx  #dresscode #ootdlovers  #outfitideas #fashionblogger #styleblogger #instafashion #streetclothing #outfitinspo #londonblogger #browngirlbloggers  #classy #springstyle #fashionista #streetstyle #stylish #instastyle #lookbook #desigirl #classyfashion

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I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad . . . . . #boston #americanstyle #bostonlife #bostonstyle #bostonfashion #bostonblogger #bosbloggers #denimstyle #boston

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Today, I’m partnering with paulaschoice to share my fight—my fight? ME. I am critical of myself. I doubt my abilities. I question my actions. I curse my body—this blemish or that stomach roll. I lack patience. I take out my stress on loved ones. I judge others, too. Today, however, I’m choosing courage over comfort. I’m standing up to the negativity (negativity towards myself and others), and choosing kindness ✨ I encourage you to join me in this fight! #choosethefight #paulaschoice #brandpartner #leanin #empoweringwomen #positivemindset #fearlessmotivation #inspiresomeone #lifestyleblogger #styleblogger #fashionblogger #fashionbloggerstyle #theeverygirl #pursuehappiness #momentsofmine #darlingmovement #seattleblogger #seattlefashion #seattlelifestyleblogger #seattle_igers #courageovercomfort #communitybuilder #bebrave (📷 by alexishopelesslee)

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As part of a collaboration with paulaschoice, I was asked to post a picture in this super soft tee and talk about a time when I chose courage over comfort. This assignment couldn’t have fallen at a better time in my life as I’ve been dealing with identity theft for the past 5 days or so, been trying to sort through the fact that #deltaairlines broke our stroller in half (literally split right down the middle) on our flight home from Orlando, and the stress of it all has taken a serious toll on my skin causing a terrible breakout all over my face (as depicted  above in this photo). So basically I’m choosing courage over comfort by spending over 2 hours on the phone with 3 different credit agencies, 4 different credit card companies, the police department, the federal trade commission and god knows who else trying to get this resolved on my own because no one seems willing to help.I’m choosing courage over comfort by trying to stay calm and understanding of  accidents and remain appreciative of the fact that delta has accepted full responsibility for our broken stroller and is working to get me a new one. I’m choosing courage over comfort by posting the worlds worst photo of myself, stress acne and all, for the world to see because the truth is that we are all fighting our own battles and there should be more “truth” on social media.So here it is ladies and gents. A raw, unedited look at someone who is feeling very defeated, very tired and very stressed out. But this too shall pass and in the meantime it’s time to put on my big girl panties, find some benzoyl peroxide stat and deal with it 🤷🏼‍♀️ . . #choosethefight #ad

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COURAGE OVER COMFORT - the way we break out of our norm and put ourselves in a situation that may be a little less comfortable but makes a lot of impact ❤️ paulaschoice asked me to share how I live the Good Fight and choose "Courage Over Comfort" 🌟 I express courage by befriending someone in need, standing up to that bully, or fighting for what I believe in. How do you express courage? . . . #ChooseTheFight #sponsored . . . #newyorkcity #styletip #igstyle #stylewatch #fashioninfluencer #styledaily #nycblogger #bloggerlove #bloggerfashion #fashion #ootdfash #nycbloggers #nycblogger #styleinfluencer #style #influencerstyle #fblog #newyorkcitylife #newyorkblogger #ootdstyle  #ootdinspiration #todayimwearing #nycblogger

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What’s one time when you chose courage over comfort? For me, being a mother is a great example of choosing COURAGE over COMFORT! It is hard, exhausting, demanding! But I have decided to stand up and help in the work of creation, to lose myself in serving, loving and educating my little kade and chose courage over comfort! paulaschoice #choosethefight #ad

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I have teamed up with paulaschoice to share my #CourageOverComfort moments and what it means to me. . My entire life, I have always been so afraid to do or say the wrong thing in case it would trigger a reaction from someone (family, friends or even acquaintance). . Recently, I am learning to stand up and be unafraid to show the world who I am, flaws and all, and know that no matter what “they” say, I am enough.  I matter.  My voice is important.  My life, my way!  I have learned people always have an opinion especially if you are successful.  It definitely takes #courageovercomfort to voice my opinion. #choosethefight #ad #sponsored. 📸 surgery4life . . . . . . #courage #comfort #couragestories #fights #choices

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Well folks, just like everyone I have struggled with loving my body and being accepting of it. For many years I have always thought about what should I look like.. Should I be fitter? The usual body issues... but, through COURAGE I said I am beautiful no matter what! 💛 and that's what I want to share with you guys, everyone is full of both inner and outer beauty! 👏🏻 so join me with paulaschoice and the #choosethefight movement! What's your story? #ad

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I have always struggled with doubting my self worth. I question my abilities. Feeling less than. Feeling lonely, despite being surrounded by people that love and care about me. I have always lived in fear and anxiety. Expecting the worst, constantly waiting for something bad to happen, fear of losing the people that I love the most. Telling myself that if anything happens to them that I won’t be able to go on. This fear is debilitating.A few days ago as I was discussing all of this with my best friend she recommended I listen to a podcast she had recently found. I completely resonated with everything they discussed. Particularly these two quotes: “Integrity is choosing courage over comfort; choosing what is right over what is fun, fast, or easy; and choosing to practice our values rather than simply professing them.” - Brené Brown “Connection is the energy that is created between people when they feel seen, heard, and valued. When they can give and receive without judgment. - Brené BrownAfter listening to these words, then opening the package containing this shirt, I knew it was something I had to share, because honestly I don’t think I would have had the vulnerability to do it otherwise.I am choosing to fight for inner peace. I encourage any of you that are struggling with inner turmoil, whatever it may be, to continue to fight also, because you are not alone. paulaschoice #ChooseTheFight #ad . . . . #lookslikerein #ootd #styleinspo #fashiondiaries #styleblog #fashionhelp #wiwtoday #realoutfitgram #pnwblogger #pnwgirl #Oregonblogger #instablogging #chicthings #beyou #bedaring #standout #swooning #turnheads

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Next Up, Products

With the ethos of Paula’s Choice firmly established, we needed to get the word out about the incredible products. We chose the launch of Paula’s Choice Omega+ Complex line as our starting point and conceptualized and produced a pop up shop for magazine editors, online editors and both macro and micro beauty influencers based in the New York area. Building off the lightweight and airy consistency of the products, we built a space staged with clouds against a sky backdrop, with multiple activations for photo and video. 175 people attended the event, which we followed up with a mailer to an additional 150 people across the country. The creative campaign results in more than 400 pieces of content reaching 32.7 million followers.

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