Insight

Communicating to the New Audience

In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with people looking for instant gratification rather than in-depth analysis.

Getting Publicity For Your Brand

Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.

Smaller Beauty Brands Utilize Social Media Better

While larger and more established beauty brands may have equally larger budgets, it doesn’t always equate to understanding and utilizing the social media space in the most effective way.

Social Shopping Sites Bank on Visual Marketing Trend

Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.

CFDA Fashion For Sandy Relief Online Auction

The CFDA Gives Back in More Ways than One

Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night.

Lifestyle Communications with Martha Stewart’s Branding Changes

Martha Stewart Living Omnimedia recently announced that it is doing such a restructure of its portfolio. It has created a strategic plan that will be implemented in 2013 to deliver its various lifestyle content across digital, mobile and video platforms while streamlining their approach to broadcast and print distribution.

How to Market to Millennials

Millennials are more socially, emotionally and intellectually connected to brands and causes than any other generation before it. It is a generation that’s growing up in a world that cannot live without technology, prefers everything at lightning fast speed, and wants to engage with brands, not just be marketed to.

Holiday 2012 Marketing Trends

With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers into their retail stores and online.

Why Did Anderson Cooper’s Talk Show Fail?

Anderson Cooper launched “Anderson Live” produced by Telepictures with the hope that his clout as one of the most well respected journalists would translate into a ratings sensation.

Brand Communication: Less Talk More (Inter)Action

As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.