Insight

The Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers

The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed for unhindered leg movement, especially important for athletes.

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”

Hey Dude, Have You Seen My Men’s Grooming Kit?

It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create their picture-perfect looks. In fact, most of these ladies often give public shout-outs to their “glam squads.”

Social Media Trends for 2013

This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.

Shark Tank Teaches Effective Strategies for Pitching Your Business

The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.

How to Communicate Brand Social Responsibility to Gen Y

Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.

Compromise Is Not a Dirty Word

To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.

Sustainability in Cosmetic Packaging

Pluot Agency caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.

Tools to Simplify Your Social Media Management

As the popularity of social media continues to grow today, we are seeing a surge in social networks. Thankfully, there are numerous tools available to help you manage the growing list of social networks. Each tool has its pros and cons, but you will certainly find at least one that is right for you.

Something Borrowed: Rented Goods Get Bigger & Broader for Consumers

To rent or to buy, that is the question that often conflicts us when standing with a big ticket item at a store. There is no doubt that we covet these luxury items, but often our pockets aren’t deep enough or we have trouble justifying the purchase if we don’t see ourselves wearing it often.